How To Overcome Your Self Doubt About Your Business

Have you ever let fear or self doubt stop you from accomplishing a goal you have? Maybe you have a big dream for you business but are afraid to do it because of what other people might think. Or perhaps you're scared you might fail.

It's easy to let the thoughts in our head derail us from our goals and dreams. And that's what I wanted to talk about with you today.

There's an incredible book called The War Of Art written by Stephen Pressfield. Have you read it? If not, you might want to check it out!

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My husband references this book all the time in our conversations. It has given him a lot of inspiration for his own business (he's an artist). 

In the book, Stephen Pressfield talks about this idea of "resistance" in our life's work and how it can stop us from moving forward. 

Resistance seems to come at the worst times. For me, I'm usually on a roll with something and I feel like I've made a lot of progress. Then, all of a sudden Resistance will appear out of nowhere and I feel confused and insecure about my decisions... Why is that!? It's like all my hard work and confidence, instantly turns into fear and self doubt. And I'm not really sure why.

Well I want to talk about this topic with you today because it's important to know that Resistance is totally a thing and you're not alone if you're struggling in this area.

In today's Biz Tip Tuesday video, I'm sharing what I do when Resistance pops up in my own life. I also talk about my own self doubt and what the triggers for causing it are for me.

Once you watch the video, I'd love to hear your own thoughts on this. Is there a dream or goal that you've been putting off because of fear or self doubt?

I really do think that the more you're on the right track with your work, the harder resistance can push you. But knowing this is the first step to stopping it from limiting your true potential.

So what do you think? Share your thoughts in the comments section below.

Have an awesome day 

- Andi

WHAT TO DO WHEN YOU FEEL LIKE YOU NEVER HAVE ENOUGH TIME IN YOUR BUSINESS

Today I'm introducing a new video series here to the blog called Biz Tip Tuesday. Each Tuesday, I'll be sharing a quick video with a biz tip that will hopefully help you out! So here we go...

Have you ever felt like there is so much to do in your business and not enough time to do it? Do you sometimes feel like you're doing tons of stuff but just aren't seeing the results?

Most people believe that if you just had more time to get everything done, then you'd be much more successful.

But I disagree.

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The truth is that it's not about time. It's about how you choose to spend the time you have. This is where you will get you the results that you're looking for.

We all have the same amount of hours in our day (you, me, Beyonce). So how do some people seem to get more done than others? 

Well that's the topic of today's episode...

Today we're talking about What To Do When You Feel Like You Never Have Enough Time. It's a topic that is surprisingly (or not so surprisingly) popular among you guys. In my recent survey I sent out, this was one of the biggest concerns that people were struggling with in their business.

PLUS, it's something I struggle with myself! 

In today's video I'm sharing four simple steps you can use to make better use of the time that you DO have. Because, let's face it, life is busy and we have to make the best of it. These steps will help you prioritize your tasks and figure out what you need to do most. 

Plus, you get to see me learn how to talk to you in front of a camera (*ahem). I must admit, this does not come naturally to me. And I need to get a little better at the tech side of this (like "autofocus" - I'm gonna master that for the next one). But I'm enjoying it and I know I'll get better as I go! I really believe that we have to do the things our gut tells us to do in business, even if they scare us. And my gut says "Andi, you gotta do these videos!"

Once you watch the video, I want you to think about your own time management. Are there ways you can make better use of the time that you do have?

Remember, how you use the time you have is where you will find the best success. If you only have two hours to work on your business each day, make those hours the most impactful they can be. 

And yes, you have the same number of hours in your day as Beyonce. ;) 

Have an awesome day and chat with ya soon,

- Andi

Profitable Products: How to Create Stuff that Your Customers Will Want To Buy

Have you ever wondered what the secret is to making products that people will buy? Do you ever think to yourself, "There has got to be a secret formula out there that only some people are privy to!"

The truth of the matter is, those people that you see as "successful" have done one of two things:

They either got incredibly lucky with their product success and just nailed it on the spot.

Or (and this is the more probable answer) they've gone through these 5 ways below to figure out what is actually selling and what isn't as much.

I've studied hundreds of successful creative business owners and have read countless books on the topic of product development. And I have learned one BIG important strategy that is a common thread among them all.

Here it is: Although there is not exact formula that works for every single entrepreneur to become successful, there are definitely some factors that come in to play to get you there.

If you follow these five important steps, you're well on your way...

 

1. Figure out what your top sellers are

Knowing what your top seller is can open up a world of new doors for you. The obvious being, you create more of the these products than you do of other products so that you don't sell out and can maintain the demand.

But another reason, and this is the most important one, is that there are ways you can create new products based on your best sellers top traits.

For example, let's say you're selling fresh fruit  and your most popular item is oranges. You would want to have more oranges ready to restock your table once they start to sell out. But you could also start to think about what other items might sell as well as your oranges. To do this, you need to think about the reasons why people are buying your oranges. Is it the time of year? Is it because it's a citrus fruit? Is it because they look the juiciest out of all your fruits and veggies? Or is it the price?

Whatever the answer to that question might be, you can think about other products that tie in to those common traits. So, for our example, what if you brought in apples and also offered them at a good price? Or what if you started selling a pre-made fruit salad that includes the oranges?

Knowing "why" your most popular items are doing so well can help to open up new doors for new best sellers.

 

2. Pay attention to what people look at the most

Have you ever had certain items that get a ton of views but no one buys? Why is that do you think? Again, it's time to do some detective work. It's possible that the item could just be a really good eye grabber that brings people in, but for the most part, is not something that majority of your customers would purchase. (For example: maybe the hot pink style gets a lot of clicks, but most people wouldn't be courageous enough to wear it. And instead they buy the black style.)

There could be a specific reason that they are not buying that item. Maybe the color isn't quite right to them, or the price is a little too high. Or maybe the material is the reason why they're not purchasing.

What if you conducted an experiment and created two new versions of that item that gets a lot of views answering these questions. Once you put those out in to the market in limited quantities (whether it be online or in person), you might be able to get a better answer as to why people aren't buying but really enjoy looking at it.

 

3. Look at your competitors and ask the same questions

Another great way to learn more about your customers is to look at your competitors products and ask these same questions. Which products do they sell the most of? Why do you think that is? What product could be added to their collection that would compliment the top sellers perfectly. This is a great way to get your creative juices flowing with your own work - You're bound to spark some new ideas.

Also, what products seem to get a lot of views but not a lot of buys for them? Pay attention to the reasons why and what changes could be made to your own products to tweak and make them better.

On a side note: I should also mention that competitive analysis is not meant to copy other people's work. Instead it's to understand your market and how you can make your own original products even better! But that goes without saying right!?

 

4. Review your previous sales

This is something that I didn't realize I needed to do in my first business for at least a year. I just got caught up in the hustle of things.

But once I started going through previous sales and actually looking at what sold the most, it totally opened my eyes.

I thought my best sellers were completely different than they actually were. It was a big lesson learned - if you don't record and review your sold items in your business, you really stand to lose out on potential money! 

 

5. Ask your customers through a survey

Have you ever thought about just simply asking your customers which products they like the best, and if you were to make new styles, what would they like to see?

Sending them a survey is one of the most underrated ways to create more sellable products!

The cool thing about it is that most of your customers are happy to help you out! I've done many surveys here - some of which you may have taken yourself. My favourite survey provider is Pop Survey. They have a beautiful layout, and they're free.

I usually let the survey run for a few days before I start to analyze the data. I've also noticed that giving your customers a deadline to complete the survey by works best. Also, if you can offer a little incentive like a coupon or discount for taking the survey, you're bound to see bigger results.

 

Conclusion

Always ask yourself what is the reason why your top sellers are selling so well. If you find the root of the decision to buy, you will open up more possibilities to add more top sellers. Ask these same questions for your other products. Use the answers to make them even better too!

Your products are the reason you're here. You love creating them and they provide you with your income! They are the most important piece of your business. For that reason, you should take the time to really consider how you can make them better. Do this frequently - every 4-6 months is ideal - and you'll be on top of your game.

The homepage checklist: everything you need to create an impact for your customers

Here's the truth: you have about 4 seconds to capture your customer's attention on your homepage in order for them to click further. That's it. What you have on your homepage is crucial, because it will decide whether or not your visitor's will turn into customers!

Well did you know there are some key elements you need on your homepage in order to communicate your brand's message effectively?

You may or may not know this about me, but I offer shop reviews and create websites for many creative entrepreneurs. Usually clients that sign up are very confident in their products. But when it comes to the techy stuff like building a website, they seem much less confident in their decisions.

Well, it's my job to come in and tell them where they need improvement. I help to optimize their site for both engagement and conversions. Basically that means I give them a plan to help them get their customers do whatever it is they want them to do.

For some businesses, that's getting them to shop. For others, it's all about growing their mailing list or visiting their blog. Whatever the goal is, there are some important pieces that you need to include on your website homepage in order to get those goals happening.

In today's episode I'm going to cover the main elements you need on your homepage to truly engage your customers and get them to do whatever it is you want them to do! Unless you've been making websites for a very long time, these elements can easily be forgotten about. And I totally get that! There are so many things to think about when running a business, how are you supposed to remember these things too!? So today I want to go over them with you. That way you can take a look at your own website and see where you may need some improvements.

Hope you enjoy today's episode! You can grab your free worksheet for this lesson below...


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EPISODE #5: CHECKLIST

Use this free checklist to make sure you're using these important elements on the homepage of your website:


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How to Organize Your Business Behind The Scenes So That You Are Actually Moving Ahead

In today's episode we're talking about How to Organize Your Business Behind The Scenes So That You Are Actually Moving Ahead in your business. I'm going to share how to lay your business foundation, create your big picture goals, track your marketing and set up your weekly/monthly calendar. 

Now, I know you have big dreams for you and your business. And I know you want to achieve them! Sometimes these dreams can seem so big that you just don't know where to start. Well I'm also going to share with you my own personal struggles with goal setting and how I figured out the perfect solution! 

Also, today is an exciting day because I'm launching the new FREE program: Stop Dreaming, Start Doing. To celebrate the launch I wanted to dive into what this planner is all about in today's episode. If you've been having trouble moving your business forward and just don't know how to get it where you want it to be, then this episode is for you.

If you're interested in the Stop Dreaming, Start Doing free program, then you can sign up using the link below. Inside the free program, you'll get a 53 page planner, plus 7-day organization challenge that walks you through everything you need to do to get your business in to tip top shape! I've already taught this method to hundreds of students and trust me, you're gonna love it!


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EPISODE #4: FREE BUSINESS PLANNER

The Stop Dreaming Start Doing Planner + 7-Day Challenge