Hey New Friend!
I share business classes & strategies for creatives, artists, designers, solopreneurs, indiepreneurs, small business owners, and entrepreneurs…. whichever term you prefer, you are in the right place!
I'm a BIG BELIEVER in living the INDIE LIFESTYLE – what does that mean exactly? Well it’s that lifestyle we’re all really striving for… one where the work/life balance feels in control because you've figured out a great system for your workflow.
One where you LOVE your job because you are so passionate about what you do. One were free time is available and the next time your friend calls you up for a coffee date, you say “heck yes! See you there in 10 mins!”
I believe in a life that makes you… well, just plain happy!
And here’s where I'm different… yes, we I believe that you need to make a healthy living (obvi) so you can support yourself and your family. But the money is only one-third of the big happiness pie.
So what are the other two-thirds you ask? Pie piece #2: Plenty of energy. Pie piece #3: Plenty of time!
Think about it, if you’re off balance with one of these pie pieces, the other two really start to suffer… For example, if you have lots of money but not enough time to enjoy it because you’re working your face off, then something needs to shift.
10 RULES OF BUSINESS YOU SHOULD FOLLOW AND WHY:
Whether you’re new at this or not, in order for your business to succeed you need to know a few things. These things are here for a reason. And in fact, they should become a part of you. If you want to build a business the right way – and by “right” I mean, authentically, passionately and on your own terms, then you need to follow these 10 rules.
Live them. Breathe them. Own them.
1. YOU NEED TO TAKE YOUR BUSINESS SERIOUSLY. YES, YOU DO HAVE A REAL BUSINESS.
It’s easy to think that because your business is small, you don’t really have a business. But you do! Even if you’re making a hundred bucks a month right now – that’s still a business. Anything where you are trading a creative product for money on a repeated basis is … a business! Once you start to realize that, you will develop a different level of respect for what you’re doing. Growth and increases in income will automatically follow.
2. NEVER WAIT UNTIL SOMETHING IS PERFECT BEFORE YOU START.
If you wait until the perfect moment in your life to begin, or wait until your design is perfect – you’ll never begin. It’s important to realize that getting something out there is much more beneficial to you than waiting until you feel like it’s perfect. You can always tweak and make improvements as you go along.
3. IT’S CLICHÉ, BUT YOU NEED TO TRUST YOUR GUT.
If it doesn’t feel right and your intuition is telling you not to do it. Then don’t. Don’t follow someone elses path just because you saw that they were successful at it. Follow YOUR path – the one that is right for you.
4. KNOW THAT YOU ARE ALREADY AWESOME.
Sometimes it’s easy to focus on what we think are flaws about ourselves, forgetting about the things that are already awesome. The fact that you even want to start a business is absolutely incredible!!
You already have the major key traits you need to become successful: passion, creativity, and drive. The rest is stuff that you’ll learn along the way. It’s only stuff. It doesn’t make you any better or more awesome than you already are. It just helps you to grow. You already have the most important gifts inside your heart.
5. IF YOU’RE LOOKING TO GET RICH QUICK, FIND ANOTHER PATH.
If you think that success is going to happen after two weeks of hard work (and many people do) – you are in for a big surprise. To get to the financial freedom that you’re striving for takes some time. It might even take a year or two. That’s totally normal. And if you’re just in it for the money (and not because you truly love it), you’re never going to survive the beginning stage.
6. HAPPINESS IS THE ULTIMATE REASON YOU SHOULD BE HERE.
If you let your driving force be your passion, then you WILL get to your success! Your goal in your business is to be consistent with your plan of attack. Create a solid business plan and marketing strategy and then stick with it. Don’t sway two weeks down the road. Keep going. For at least 3-4 months. That’s enough time to gauge whether something is working or not.
7. IF IT DOESN’T MAKE YOU HAPPY, FIND SOMETHING THAT DOES.
If you start a path and end up disliking it, change it! You do not have to be on one path your whole life, especially if you don’t enjoy it. Your success will depend on your level of love for what you do and consistency in how you do it.
8. YOUR COMPETITION IS NOT REALLY YOUR COMPETITION.
It’s easy to get focused on your “competition” thinking that they’ve already done it and therefor you can’t. The truth of the matter is, no one can bring to the world what you do with your spin on things. It’s just not possible. Be true to what you love, keep striving to get better at it, and people will naturally gravitate towards it.
9. MARKETING IS MERELY HOW YOU SHARE YOUR GIFT WITH OTHERS.
Marketing is a funny word. It’s easy to get lost in the definition of it forgetting what it truly means. Marketing is merely your message to others on what your products stand for. It doesn’t require you to “sell” or be pushy about it. It only requires you to become a little social and make new friends …and let them know you’re making some cool stuff! Once you start to realize that marketing doesn’t have to be on a grand scale, or difficult, you will start to get really comfortable with doing it.
10. IT IS BETTER TO HAVE A SMALLER TARGET AUDIENCE, THAN IT IS TO HAVE A LARGER ONE THAT HAS NO INTEREST IN ACTUALLY BUYING FROM YOU.
Big numbers don’t matter. Customers that are actually interested in what you do are what matter. Don’t ever forget this. It’s easy to get caught up in the numbers game on social media, thinking that if you had bigger numbers following you, you’d make more money. Not true. Always focus on targeting the right people that are the right audience for you.
BONUS RULE #11: YOU ARE ALREADY WORTHY OF A LIFE YOU TRULY WANT. AND IN FACT, YOU ALREADY HAVE IT.
What if today you decided to just switch your thinking and decide that you already have everything you want. You wouldn’t be constantly focusing on achieving the next thing and thinking that if you got it you would finally be happy. Instead you would be happy with what you have right now. Everything else would become icing on the cake. The truth of the matter is, your life isn’t going to get better if you have more money. It’s just going to become different. It’s also quite possible that as soon as you start making more money, you’ll always just be looking to make more and more, never being satisfied with what you have. Having less lets you simplify, which lets you focus on the smaller – more important things. These are things that will make you the most happy. Never ever forget that you already have everything you need in life. Live a rich life through the small moments that make life so rich.
RESOURCES / TOOLS
I decided it would be useful to put together a quick reference guide of all the useful online tools I've used in my business. There's some really good stuff here and I recommend bookmarking this page for quick reference anytime you need it. Enjoy!
THE MSM BUSINESS CYCLE
I remember when I started my first business over six years ago I was focused completely on "the sale". The only thing I cared about was to sell my products as often as I could. So, for that reason my main goal each day was to focus on that. Nothing else in between.
This approach is very common for small business owners. It’s so easy to get caught up in the day to day process, forgetting about the bigger picture of your business. If you stop this cycle for a second and take a step back, you’ll start to notice that there are some flaws… you’re probably investing too much time in certain things and not enough time in others.
To the left, you’ll see the Dream Job “MSM Cycle”… basically, it’s broken down into three parts, Make, Sell, and Market. Then, in each of those parts you can see that there are specific action steps you need to take.
Once you see everything from a bigger picture sense, you start to realize that your tasks aren’t nearly as overwhelming. Try to focus your time more equally and with more intention on these parts.
SO, IF YOU LIKE WHAT YOU SEE SO FAR, HERE’S WHAT YOU CAN EXPECT FROM ME:
I offer lots of cool biz trainings, webinars, and programs to help you on your own journey. I'm always researching the latest strategies in the industry to give the best stuff to use in your own business.
I believe in quality over quantity. I'll teach you key concepts in an easy to understand format that will help you grow your business and get you closer to wherever it is you want to be. Because again, running your own business isn’t just about the money, it’s about the lifestyle! – I get it, I'm an entrepreneur too.
This next step is to sign up for the mailing list below...
I'll be sending you free business trainings right to your inbox. Every Tuesday. Just enter your email address below: