Small businesses are a lot like relationships. You need to have that magical spark that keeps you going through the tough times, and reminds you WHY exactly it is you are doing this! I have learned that in order to be successful in my little creative business, I need to have FUN.
Seems obvious right? People who don’t have a creative business naturally assume it is nothing but fun! But it isn’t always the case! When we first start our little business, there is a honeymoon phase. It is all new and exciting – everything is just so much FUN. But then after a little while, the new and exciting becomes the everyday grind, and then the fun can start to disappear. If we aren’t careful to keep that little magic spark going, it burns out all too quickly and so does your business’s most valuable asset: your creativity….